Close this search box.

Preschool & Kindergarten Joint Venture in Malaysia

    Input this code:captcha

    Why Cherie Hearts International Preschool Joint Venture?

    Unlike other franchise systems in Singapore, Cherie Hearts goes the extra mile to guide our franchisees in their venture. We will personally assist them from the start till profits are generated.

    Cherie Hearts was awarded the inaugural Singapore Promising Franchisor Award 2005 and was the finalist of Franchisor of the Year 2006 by the Franchising & Licensing Association (FLA) of Singapore.

    • Good franchise strategy & concept.
    • Good resource support.
    • Good systems like communications, quality control, research & development,financial, legal & information technology in placed.
    • Good sign up process.search & development, financial, legal & information technology in placed.
    • Unlimited power and customization possibilities
    • Marketing plans (Place, Promotion, Price, Product & People).
    • Customer Management system (CMS).
    • Well-defined Franchise Agreement.
    • Good track franchise records.
    • Conflict resolving techniques.
    • Financial management assistance.
    Consistent Training

    With the support from our resources and consultancy/training SBU, franchisees receive constant training to enhance the skills and standards of the business and staff.

    Joint Marketing and Promotion

    Franchisees are able to pool resources with us and among each other to come up with joint marketing, promotion programmes and open house programmes at a lower cost.


    Franchisees share the goodwill with us in the journey towards achieving national quality standards. People Developer Standard and ‘Cool’ Preschool are just some of them.

    Consultancy for Submission to Authorities

    We provide consultancy to franchisees in the submissions of license application to relevant authorities and the engagement of qualified person to ensure the attainment of license.

    Parents Involvement & Related Activities

    FranchiseWe will guide franchisees on the know-how of organizing various parents’ involvement and community related activities to build a stronger image.

    Franchisee's Training

    We provide facilitation and training to franchisees in areas leading to the success of the centre. Such training includes customer service, parents’ involvement, curriculum, etc.

    Premise Location and Design

    We help franchisees assess the location and will advice on the design and layout of the center. This is to ensure that there is a stimulating and conducive environment and to maximize the capacity of the centre. Such design includes various learning corners, themes as well as the Animal, Plants and Water Kingdom.

    Comprehensive Guide

    We provide franchisees with a comprehensive procedures manual and curriculum manual that provides detailed procedures in the day-to-day operations of a centre. This will facilitate the efficient and effective management of the business. We will also provide franchisees with the People Developer (SPRING Singapore) Manual for their journey towards people excellence.

    Good Communication System

    Franchisees will be linked to us via email system, circulars and newsletters. This ensures constant communication, a leading factor in the success of business. Franchisees will receive an excellent set of curriculum from us, without having to spend resources and efforts in developing a set of new curriculum. This curriculum is specially developed by our Child Psychologist and team of experienced and trained early childhood educators.

    Regular Operations Audit

    Regular audits will be conducted to ensure a consistent and commendable standard of operation in all centers.

    For further details on our franchise opportunities and to run your own CHERIE HEARTS preschool, please write in to sonia_lee@cheriehearts.com.my with your details.

    Business Objectives

    System Development
    Business Development
    • To build strategic partnerships locally and in the region with professionals for continuous growth in core and secondary businesses.
    Operations Development
    • To operate with well defined quality systems that are ready for audits at anytime.
    People Development
    • To create a professional local workforce and frontliners with not only world-class qualification, but also with the right passion and attitude.
    Early Childhood Curriculum and Development
    • To develop, sustain and continuously improve an innovative curriculum that is cutting edge and above the industry’s best practices.
    • To constantly revamp existing programs and introduce new programmes that in-line with MOE’s guidelines.

    Business Model

    In 2003, we developed our unique PE Business Model that we replicate in all our Centres. The objective is to bring consistency and quality across our Centres. This model also acts as a foundation for our franchise & overseas operations.

    Our PE Model comprises Programme Excellence, People Excellence, Parents as Partners & Environment Excellence.